A Full Service, Fully Integrated Creative
Marketing, Branding, Advertising
Consulting, Innovation, Digital

Growth Agency.

Catch is built to reach, impact, and tickle audiences. It's a cause we're endlessly devoted to whether our clients like it or not.

Our newest work for Nike is just one good example.View Case Study ›

We are joined at the hip to accomplish one mission:To help our clients grow and thrive, fast.

We're busy imagining lots of great stuff.Conjuring and producing a seriously wide range of commercial content, from ads that your parents might see, and ad-like objects in places they won't.

Using innovation to find meaning in our universe.Creating game-changing ways to uncover new truths about consumers and culture, while leveraging technology.

Allowing big data to write some cool stories.Analyzing data and relentlessly tweaking media formulas and creative to optimize and improve the mood of our clients.

THE DRUM

"If it doesn't help the athlete, get rid of it" How Nike is reinventing performance eyewear.
Read More ›

ADWEEK

These Luxury Hotel Ads Use Instagram Shots Instead of Professional Photos. Unusual indeed for the category.
Read More ›

SUPER TOP SECRET PROJECT UNVEILED

Vans releases Built [Rowley] Strong
Watch Video ›

Close Bio

Doug Spitzer

Chief Creative Officer

A co-founder of Catch and copywriter by trade, Doug previously carried a title that made his parents proud as a Senior Vice President, Creative Director with the Nitro Group where he was responsible for the agency's Foot Locker brand accounts, and its work with leading vendors Adidas, Nike, and Puma. He also provided support to the agency's Mars client on the Twix brand, on new business as Nitro's Head of Retail Committee. Prior to that he was the Senior Creative Director at AKA Advertising, the previous home of the Foot Locker business. He joined AKA in 2003 after spending four years as a creative and strategic consultant for clients including Regal Cinemedia, SFX Sports Marketing Group, Sony, Time Warner, and the four major American sports leagues. Earlier in his career he worked for the National Football League, departing as the Senior Manager of Advertising and New Business, the youngest employee in the company at that level. He began his journey as an errand boy at Arnold in Boston and at Wells Rich Greene in Los Angeles. Doug's work has been recognized by NBC, the New York Times, USA Today and the Wall Street Journal, as well as with several advertising industry honors his friends don't care about. A graduate of Tufts University, he lives in Manhattan with his two lovely TVs.

Arie Kovant

Managing Partner

After serving in the Air Force and a in short stint at a large agency (that shall remain nameless) in the early 1980's, Arie felt the need to carve his own way and co-founded Alperin & Kovant, a boutique design shop. Over the next decade he grew the shop into a full-service agency helping a wide variety of retail and luxury clients, including overseeing the launch of Innovation Luggage and Daniel K. Jewelry. An entrepreneur at heart, Arie started over again in 1999 as the founder and President of AKA Advertising. At the diverse marketing agency dedicated to the branding and promotion of some of the world's best known athletic brands, he and the AKA team helped shape the growth of Foot Locker into a global footware leader. Arie guided the company until its eventual acquisition by Nitro in 2007. As a director on the Executive Board of CAPS (Child Abuse Prevention Services) Arie has been tirelessly raising money for the prevention of child abuse for the past 12 years. At Catch, Arie is focused on operations and client development, and can be expected to treat clients as he always has... like family.

Doug Spitzer

Chief Creative Officer

Arie Kovant

Managing Partner

Best said, we're a hungry and aggressive agencywith a big heart and a light touchand we hope you get to know us a lot better

Babies 28 Median
Age
Galaxy Brands 95 Cups of Coffee
Per Day
Galaxy Brands 7 Aspiring
Comedians
Galaxy Brands 1 Person who is actually
funny. Maybe 2.

Work for us.

Innovators. Artists. Passionate People.
We're hiring.

We're looking for a commitment to our core values of Innovation, Creativity, and Thought. Please send your resume and cover letter to: contact@catch-nyc.com or creativejobs@catch-nyc.com

Talk to us.

MAVERICKS. THOUGHT LEADERS. REALLY BIG DEALS.
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If you're looking for an agency to partner with to launch your next big idea then please send us the scope of your project to: thenextbigthing@catch-nyc.com

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AARP

AARP

Catch helped AARP change the way people think about being 50

Catch worked with AARP Media Sales to accomplish a critical objective: sell in the 50+ audience to a young and youth-obsessed media industry. Nielsen had recently begun measuring audiences over 50 years old, but media buyers and planners, many under 30 themselves, had an outdated and skewed sense of AARP and its media properties. It was our job to re-introduce the AARP Media brand to the industry, support the AARP sales staff to grow print and digital sales and attract top-tier brands that previously shunned AARP. And we're proud to say we've accomplished all three.

"Catch has a strong POV yet they accommodate me and my many masters to deliver strong results. What we're trying to say to marketers is put your money where the money is."

Patricia Lippe Davis, Vice President, Marketing AARP Media Sales
NIKE

NIKE

Catch relaunches a dormant category for a global power.

Athletes everywhere are ready to be introduced to The Nike Vaporwing Elite, a product of two years of reinventing the brand design and manufacturing of performance eyewear.

Catch was given the honor of telling this story, and began by speaking with hundreds of professional, collegiate, and dedicated amateur runners. One key truth emerged: as the bodies of athletes continue to be pushed to the limits — their muscles and lungs honed to perfection — their eyes, a primary tool in their quest for excellence, are seemingly resistant to improvement. We disagreed. Nike was investing in the athletes' vision, increasing their ability to focus on their every motion, protecting them from environmental distractions, and offering them both physical and psychological advantages over their competition.

  • The campaign itself also took a different path. Amongst a barrage of short attention span bait, Nike and Catch believed that the journey that led to the birth of the Vaporwing Elite was worth telling from beginning to end, highlighting the brilliant minds that brought this next-generation product to life.

  • The resulting work features a :30 launch spot that quite literally grabs eyeballs, and a series of short documentaries that tell the story from the perspective of the design team at Nike, eyewear giant Marchon, lens innovator Zeiss, and American 400-meter hurdler Bershawn Jackson. In the end, the world will once again understand that Nike goes to incredible lengths to answer the challenges posed by world-class athletes relentlessly striving to improve their performance.

    And Catch believes that they will want to hear the whole story of how "Your Eyes Have Evolved."

Loews

Loews

A unique campaign lets guests do the talking.

Coming off a strong year, Loews Hotels & Resorts was in search of the next big thing to increase awareness and consideration of the brand, while driving direct bookings by connecting with the target audience on a human level. With a limited share of voice in a crowded field, Catch sought to break Loews through the "sea of sameness" by showcasing a more genuine guest experience across the brand, in a way that none of its competition could match. The result: Travel for Real, a first-in-category campaign that sources guest-generated social media imagery. Because, as we like to say, nobody tells the Loews story like the guests themselves.

  • As the brand's first fully integrated campaign across all marketing touch points, Travel For Real gives Loews its best platform yet to achieve a cohesive brand positioning that clearly differentiates it within the category.

  • Tiled-Ads

"There are no tricks... 'Travel For Real' is the real deal, through the eyes, and lenses, of our guests who loved the time they had at Loews."

Doug Spitzer
Chief Creative Officer, Catch NY
Bo Bell, Director of Interactive

Bo Bell

Director of Interactive

Bo is a multi-platform developer and multimedia artist with over 15 years experience in digital interactivity. He comes to Catch following career stints in theatre design, human-computer interaction research, interactive art and experience production, technology entrepreneurship, and web/mobile/desktop application development. A consummate artist/coder, Bo combines a keen following of current technology trends with a love of hacking all things interactive.

CONTACT: bo@catch-nyc.com

HP

HP

Catch helps a tech giant expand its reach even further.

By the time Meg Whitman took over HP in 2011, the technology revolution had already begun: today, the business is more about services than simply selling hardware by itself. So HP enlisted Catch and created ServiceOne, a nationwide network of licensed, value-added resellers (VARS) trained to install and maintain the latest and greatest in tech solutions. We helped transform HP's business – and as for the VARS themselves, well, we've transformed a few of them, too.

"Catch is changing the way HP works with the channel. Through its work on ServiceOne, Catch has dramatically elevated the game in every sense: brand transformation, marketing discipline and lead generation."

Ken Archer
Americas VP for Channels & Alliances, Technology Services at Hewlett-Packard

HPE

From resellers to recruitment, transformation to gamification, we've seen it all.

Over the past five years, Catch New York has seen the Hewlett Packard Enterprise business from so many different angles. We've authored campaigns and initiatives that brought young talent to HPE; enriched and developed talent already on staff; and highlighted success stories as examples to the sales staff as a whole.

At every stop along the way, we've had to take a fresh perspective to see how each business unit views its role in the HPE machine — and as you'll see, we've championed underdogs, collaborated with HPE leadership, and positioned transformative services and solutions. Below are just a few examples.

  • Sales Recruitment

    • 250+

      Sales Reps Hired

    • 4,800

      ISP Recruits viewing our campaign videos

    • 15+

      Combined Resellers and Business units served

    The Challenge

    Perhaps no tech company in the world has reinvented itself quite like HPE. After its split from HP, the newly christened tech giant/startup had a unique marketing challenge: a huge company actually had to tell people what it did. And the targets weren't just prospective clients; they were prospective employees, too.

    Aiming to triple its sales team in just over a year after launch, HPE hired Catch to sell HPE to ambitious grads looking for a career, rather than just a job.

    The story to be told

    • position

      Position HPE Sales engagement as the desired tech company to work for

    • career

      Tell the career path "training for life" story as a key differentiator for HPE sales engagement

    • communicate

      Communicate the onboarding experience

    The Campaign: Where will your career take you?

    Right away we realized this wouldn't be a sales job at all. HPE's salespeople genuinely loved their jobs, and the best way to bring that out was to show their enthusiasm on-screen.
    (Yes, it's possible they were selling us. We may never know.)

    We created a series of mini-documentaries, along with print media, to bring that message to college campuses across the country.

  • HPE Careers
  • HPE On Boarding

Sales enablement gamification platform

  • HPE Gamification

The Solution: HPE Agent of Change

Our teams conducted extensive research, collaborating with HPE Sales Enablement to develop a fun, engaging and competitive learning experience. Agent of Change is a game, played out within the fictional HPE Secret Services Division. But its mission couldn't be more serious: to help ISRs become masters of HPE Services intelligence.

  • HPE Gamification Solution

Okay, maybe it could've been slightly more serious. But as Catch created and developed the gamification platform, Agent of Change engaged and inspired HPE Sales reps to consume content, sharpen their selling skills, and stay ahead of the curve when presenting HPE Services and Solutions.

Transformation Area Selling

The Challenge

HPE has established four key transformation areas that will define the next generation of technology. Seeking to inspire HPE Sales to embrace the future of solution selling, and see beyond the technology to the business problems that need to be solved, HPE asked Catch to tell selected success stories — but more importantly, to show sales reps how they could bring those lessons to their own leads.

The Solution: The Art of the Possible - Enabling Workplace Productivity

Modern stadiums have systems to record every aspect of guest services — but they aren't integrated. Or they weren't, until HPE teamed up with Aruba Networks and VenueNext to help deliver an unparalleled fan experience. The job fell right in line with one of HPE's transformation areas, which centered around mobility — and we went to Levi's Stadium in San Francisco to show how HPE delivered ROI through a cutting-edge wireless network and mobile platform.

  • position

    4 Transformation Areas

  • career

    20,000 Sales Reps

  • communicate

    Global Opportunities